When it comes to your health or the health of a loved-one, it gets personal. That’s why it’s so important for healthcare providers to pay attention to the patient experience (PX). It can be different from customer experience, but there are similarities, and just like B2C experiences are influencing how B2B companies design and execute their programs, there are some things that patient experience pros can learn from the CX world. Host Steve Walker welcomes Kim Gerber, a patient experience professional, for a discussion on better understanding the difference and similarities between PX and CX.
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Healthcare in the United States is a complex, and often a divisive subject. With some healthcare companies focused on the bottom line, family practitioners can get overwhelmed and have little time to develop relationships with their patients. So when a company comes along and says that there IS a way for doctors to spend better time and provide better care – in other words, putting the humanity back into the experience – then it’s definitely worth exploring! Host Steve Walker welcomes Jamey Lutz, managing director of brand and service excellent at ChenMed, for a discussion on how their company puts the humanity back into patient experience.
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Health is a deeply personal topic and these last few years have pushed healthcare institutions into making unprecedented changes in how they deliver that care. Naturally, this has had an impact on the patients’ experience. XM professionals in healthcare institutions must be mindful that patients are NOT customers, and design programs accordingly to improve the patient experience. Host Steve Walker welcomes Sarah Andrews, vice president for advisory services at Walker, and Sarah Gilstrap, a senior consultant for healthcare customer experience and an XM scientist at Qualtrics, for a discussion on trends in patient experience.
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