Between website feedback, social media posts, product reviews, and every other way customers can provide insights, a staggering amount of data is generated everyday. If you’re a customer experience professional trying to make sense of everything your customers are saying about your company, you need a tool to help quantify all that information. That’s where text analytics can help. Host Steve Walker welcomes Matt Braun and Job Willman, both associates at Walker, to provide helpful guidance on using text analytics to quantify your data.
A resource for customer experience (CX) and experience management (XM) professionals. 
Episodes tagged “qualitative data”
Companies often get stuck between the data gathering and discovering meaningful insights into how they can better their customer’s experience. Especially when you’re talking about qualitative data – conversational, open-ended data that can be difficult to quantify. But there are tools that will allow a CX pros to utilize the vast amounts of "conversational data" that companies collect. Host Steve Walker welcomes Matt Dixon, chief product and research officer, and Ted McKenna, SVP for product at Tethr for a discussion on how customer experience leaders can take advantage of the vast amounts of qualitative data typically collected by companies.