A resource for customer experience (CX) and experience management (XM) professionals.
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Episodes tagged “Steve Walker”

Life in the Fast Lane

Life in the Fast Lane

Released: January 31, 2023 • Episode #252

A common business adage states: “fast, cheap, or good – pick any two.” But in today’s world of same-day shipping and self-service technologies, customers are demanding speedy experiences and will not accept excuses for sacrificing quality or price. On the eighth and final episode of our series, “CX Now: Eight Essential Themes Driving CX Evolution,” host Steve Walker welcomes Sean Clayton for a discussion on why customer experience professionals should keep speed at the top of their list when optimizing their CX programs.

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Anticipate and Elevate

Anticipate and Elevate

Released: January 24, 2023 • Episode #251

It's no secret that most companies have different groups of customers with differing needs. And we, as CX leaders, naturally need to able to adapt our programs to account for those differences. Depending on your company, differences between your customer segments might be small. But for businesses where each segment’s needs are vastly different, more complex experience strategies might be necessary. So how does a CX pro design and execute for different customer segments? Host Steve Walker welcomes Leigh Redington, general manager at the Potawatomi Carter Casino and Hotel in Wabeno, Wisconsin, for a discussion on designing experiences for various customer segments.

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Sense and Respond

Sense and Respond

Released: January 17, 2023 • Episode #250

In the 250th episode of The CX Leader Podcast, we'll continue the series “CX Now - Eight Essential Themes Driving CX Evolution” by discussing adaptability: how companies should maintain an agile mindset in order to provide the best possible experience for customers. Host Steve Walker welcomes Drew Hall, a vice president and team lead from Walker, to discuss why companies need to move away from the old-world model of "make and sell" model and adopt a more "sense and respond" mentality.

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Emotions Matter

Emotions Matter

Released: January 10, 2023 • Episode #249

There are lots of different ways to measure what a customer thinks about your company. But customer emotions can be pretty tricky. How a customer feels can affect other metrics – someone who’s happy with their service will likely provide a high NPS rating. Someone who is angry or frustrated will likely choose “very unsatisfied” in a CSAT survey. So it’s important to understand the emotions of a customer as context for other metrics. But what about more complicated relationships, like a B2B2C channel? On this episode, host Steve Walker welcomes Nancy Flowers, director of customer experience at Voya Financial* and featured in Jim Tincher's newest book, "Do B2B Better". Nancy discusses why CX pros needs to remember that emotions are important for B2C and B2B channels.

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The Data Endgame

The Data Endgame

Released: January 3, 2023 • Episode #248

Some organizations collect very little data and some collect a ton of data. But like many other aspects of customer experience, CX pros should be thinking of the end goal when designing programs and integrating their data. A "data diet:" everything in moderation. As part of our continuing series "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes Ashley Hicks for a discussion on how CX pros can organize, integrate, and constructively access their data to make better business decisions.

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It’s Gotta Be Seamless

It’s Gotta Be Seamless

Released: December 20, 2022 • Episode #247

Many have experienced the dreaded "handoff" - that experience where someone calls into support and get transferred multiple times, to the point where frustration compels them to simply hang up. Continuing the series "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes Diane Skirvin, vice president and team lead at Walker, to discuss the importance of making customer experiences seamless.

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Creating Structure out of Unstructured Data

Creating Structure out of Unstructured Data

Released: December 13, 2022 • Episode #246

Data is everywhere! And CX pros have structured ways to keep it all organized. But what about all the UNstructured data your customers provide? While there are some challenges in using unstructured data, it has the potential to bring a rich set of insights about your customer experience efforts. Host Steve Walker welcomes Ellen Loeshelle, director of product management, XM Discover at Qualtrics, for a discussion on how customer experience professionals can take advantage of the tools available to extract the value from unstructured data.

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Enable Your Employees

Enable Your Employees

Released: December 6, 2022 • Episode #245

Providing the tools and resources for employee success seems like a "no-brainer," but companies often overlook the systems and processes that can create friction in the customer experience. And if the employees struggle to provide seamless experiences, then you can bet that customers are feeling their pain as well. In the fourth episode of our "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes expert Georgetta Parisi, Ph.D., for a discussion on employee enablement.

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Predicting the Future

Predicting the Future

Released: November 29, 2022 • Episode #244

The data companies collect can be valuable in providing insights into the past and current behaviors of customers. But that data can also be useful in predicting trends and behaviors in the future. Continuing the series "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes Dr. Troy Powell for a discussion on how companies can use their customer data to perform predictive analysis using A.I., natural language processing, and other tools to anticipate customer needs and actions.

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Let’s Play!

Let’s Play!

Released: November 22, 2022 • Episode #243

One toy that was, and continues to be a popular choice for both parents and kids is LEGO®. So named after the Danish phrase to “play well”, LEGO® bricks and playsets are still a best-selling product today. So you might be asking, “what does this have to do with customer experience?” Host Steve Walker welcomes Sirte Pihlaja, CEO and customer experience optimizer for Shirute, a customer experience research and strategy company, to discuss how she utilizes the LEGO® Serious Play® method to build better customer experiences.

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